VENUM PARTNERS WITH AMC
Hawthorne, October 30th, 2015 – Venum has partnered with AMC’s upcoming martial arts series, “Into the Badlands,” to develop 200 pairs of exclusive fight shorts, to be released on Monday, November 2nd on Venum’s official e-commerce website (www.venum.com).
“Into the Badlands” is a genre-bending martial arts series very loosely based on the classic Chinese tale Journey to the West. In a land controlled by feudal barons, “Into the Badlands” tells the story of a ruthless, well-trained warrior named Sunny (Daniel Wu) and a young boy named M.K. (Aramis Knight) who embark on a journey across a dangerous land to find enlightenment.
The limited edition Venum “Into the Badlands” Fight Shorts celebrates the launch of the new AMC series, which will premiere on Sunday, November 15th at 10/9c.
Inspired by a combination of elements taken from the main character of the show, Sunny, the fight shorts design features the kill tattoo lines, armadillo logo, katana sword detail, jacket color and the special font details.
This unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Venum’s continued innovation in the field of combat sports and training.
VENUM, based in Paris, France, is a world’s leading designer, marketer and distributor of sports apparel, equipment and accessories for a wide variety of combat sports and fitness activities. VENUM won the Best Technical Apparel brand at the World MMA Award in 2014 and 2015. VENUM has offices in Paris, Rio de Janeiro, Los Angeles and Hong Kong. The company sponsors top athletes in MMA, Brazilian Jiu-Jitsu, Karate, Boxing, Muay-Thai and Fitness. For more information, visit venum.com
Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with “Mad Men,” and six of the last eight with back-to-back honoree “Breaking Bad.” The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last three years with “The Walking Dead.” AMC’s current original drama series include “The Walking Dead,” “Better Call Saul,” “Hell on Wheels,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” “Humans,” “Fear the Walking Dead,” and the forthcoming “Into the Badlands,” “The Night Manager,” “Broke” and “Preacher.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “The Making of The Mob,” “Comic Book Men” and the upcoming “The West.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.